the get more glove

Every MLB All Star Week, only one brand gets to be the presenting sponsor and appear in every shot on the broadcast for over 12 million fans. 

And this year, that lucky brand was not GEICO. So how could we make GEICO stand out on the broadcast, without being the presenting sponsor?

86M+ impressions.

384 broadcast features.

10 minutes of free airtime.

$10 million saved.

CD: Toni Kaleda

AD: Chris Hardy

CW: Julius Im, Kelsey McKillop

Agency: Momentum Worldwide NY

Previous

Albertsons
Next

Denny's