FRIENDS WITH BENNYS
This Valentine’s Day, Denny’s wanted to stand out in a sea of roses and chocolate.
So we decided to zig when everyone else zagged, and celebrate an untraditional relationship. We created a saucy V-Day card that people could send to their friends, inviting them to become “Friends with Bennys.”
The card was available for purchase via DinerDrip.com and was worth 2 eggs benedict meals for the price of one.
The card sold out in 48 hours ✌️
PAID SOCIAL
We ran paid social ads on Snapchat and Tiktok, as well as dating apps like Tinder.
INFLUENCERS
If there’s a single action that screams FWB, it’s sliding into someone’s DMs with a “u up?” So we slid into influencer’s DMs and then sent them a press kit.
ACD: Darina Khafizova & Matt Silvester
AD & Illustrator: Paola Delgado
CW: Kelsey McKillop
Agency: Anomaly NY