FRESH IS A MASTERPIECE

Albertsons wasn’t getting enough credit for all the care and craft they put into bringing customers fresh food. Because fresh food doesn’t just happen. It’s a harmonious blend of art and science. A carefully arranged composition. It takes every single person striking just the right chord, at just the right time. 

In a lot of ways, fresh is a symphony. One that Albertsons (and its brands) perform every single day in stores across the country. It really is a masterpiece. 

So we created our own masterpiece of the entire process from start to finish, and enlisted Jonny Greenwood (yes, from Radiohead) to compose a piece of music that brought this symphonic metaphor to life.