ultrasounds of the ocean
The sounds of the ocean are relaxing for people, but the sounds people release in the ocean are anything but relaxing for marine life.
To raise awareness for noise pollution, we created a series of ocean-inspired meditation videos with a stressful twist,
SPOOF MEDITATION VIDEOS
We created a YouTube channel with a series of fake guided meditations. The videos start as ocean-inspired meditations but end up being disturbing, noisy tracks for people to experience firsthand the noise pollution that underwater creatures deal with every day.
We used the Voice Tweet feature to amplify soundbites of noise pollution on social. The first step to solving this problem is making people aware that it even exists, and hearing is believing.
By making the public aware of this problem on a mass scale, it puts pressure on the companies and government officials who can actually implement policy change.
So we created a Change.org petition to lobby for an International ‘Ocean Noise Pollution’ day.
PRESS
AdForum | Ads of the World | Big Blue Ocean Clean Up | Creative Conscience | The Stable - Australia
Strategist: Garrett Chun
AD: Paola Delgado
CW: Kelsey McKillop
Client: Big Blue Ocean Cleanup