self-care for your mind
People spend a lot of money and a lot of time on physical self-care. But, they don’t give their mind that same kind of care.
Headspace wanted to change that.
PRODUCTS
We created a line of self-care products that came with a QR code on the packaging for a Headspace subscription.
The price point? $12.99, the cost of a one-month subscription.
COLD-PRESSED JUICE
You have a go-to juice for that energy boost, how about a go-to meditation? Just 10fl. oz. (or 10 minutes) a day.
MUSCLE GEL
You would never skip leg (or arm) day. So why do you skip meditation to start your day?
HAIR MASK
You spend hours on your hair, but you won’t take a few minutes for what’s under it?
SLEEP MASK
How do you put the sheep to sleep? Turn a meditation on and fall asleep faster.
We then placed the products in stores where people typically shop for self-care.
HOLIDAY GIFT GUIDE
Have a friend who won’t stop complaining? A relative who can’t see the light at the end of the tunnel?
Give the gift of Headspace, packaged inside a little physical self-care.
OOH
